An Inside Look at the ‘Research Saves Lives’ Campaign

In this episode, Kevin Tyler interviews Marina Cooper, the Senior Associate Vice President for Integrated Marketing and Brand at Johns Hopkins University. They discuss the ‘Research Saves Lives’ campaign, which aims to communicate the value of research in higher education amidst federal funding cuts. The conversation covers the campaign's inclusive approach, its impact on the community, and the metrics for success, highlighting the importance of collaboration and effective communication in the current climate of higher education.