Higher Voltage

Ep17. Stop Proposing on the First Date - Jenny Petty - University of Wyoming

When University of Wyoming Director of Enrollment Marketing Jenny Petty arrived on campus, she realized that UW's website functioned more like an internal tool than a marketing machine. Admissions pages were hard to find, the site was not mobile friendly, and the only call-to-action on the entire site was "apply." In the season two premiere of Hashtag Higher Ed, Petty shares how the University of Wyoming transformed its website, adopted the inbound marketing methodology, and began generating prospective student leads via blogging, landing pages, and improved campaign measurement.

Ep16. Rebranding from Within: How Cabrini College became Cabrini University

Shortly after joining Cabrini University, Vice President for Marketing and Communications Celia Cameron was given a clear directive: lead a school rebrand in 11 months with a small internal team and minimal budget. In the season finale of the Hashtag Higher Ed podcast, Celia Cameron details her organizational priorities for the rebrand, how her team gathered stakeholder buy-in throughout the process, and the challenges of maintaining a new brand post-launch.

Ep15. Exploring Skidmore College’s Podcast Series, ”This is Skidmore”

Jackie Vetrano, Social Media Coordinator at Skidmore College, joins the Hashtag Higher Ed Podcast to discuss the story behind Skidmore College's podcast series, "This is Skidmore." Jackie shares insights into how she develops topics for the show, the logistics of recording audio, and what she's learned after three seasons and 34 podcast episodes.

Ep14. X Marks the Spot: Understanding Student Journey Mapping

JP Rains, Director of Digital Strategy at Laurentian University, joins the Hashtag Higher Ed Podcast and explains why your institution needs a student journey map. Plus, JP offers a step-by-step guide to creating journey maps that lead to tangible improvements in the customer experience.

Ep13. Lessons from George Washington University’s $1 Billion Campaign

Back in 2011, George Washington University embarked on a long journey with a lofty goal. Its “Making History” campaign would be the school’s third major comprehensive campaign and its first campaign to raise one billion (yes, with a b) dollars. Six years later, and one year earlier than expected, George Washington University successfully closed the “Making History” campaign. At its conclusion, it was the largest capital fundraising campaign in its history, with more than 66,000 donors contributing more than one billion dollars. Raising a billion dollars is no easy feat. It takes a great deal of planning, outreach, marketing, and one-to-one stewardship. To learn more about this impressive fundraising campaign, we were fortunate to welcome Matt Lindsay, the Executive Director of Digital Strategy and Engagement, and Jen Riordan, Executive Director of Donor Relations, to the Hashtag Higher Ed Podcast.

Ep12. Five Key Takeaways from Purdue University’s Day of Giving

Purdue University's Day of Giving is widely considered the gold standard in social media fundraising within the higher education space. In this episode of the Hashtag Higher Ed Podcast, Kate Jolly, Director of Digital Fundraising, and Amber Turner, Senior Director of Annual Giving and Stewardship, take a break from planning for their fifth Day of Giving to share five key takeaways from their 24-hour digital fundraisers.

Ep11. Start Storytelling like Notre Dame

Andy Fuller, Director of Strategic Content, and Liz Harter, Social Media Manager, join the Hashtag Higher Ed Podcast to discuss Stories at Notre Dame, a strategic storytelling endeavor that shares long-form content through a variety of mediums, raising awareness for the lesser-known aspects of a University famous for faith and football.

Ep10. We Takin’ Over (Your Social Media Channels)

On this episode of the Hashtag Higher Ed Podcast, we explore the benefits, logistics, and best practices for social media takeovers, with panelists from Wheaton College, University of Tennessee, University of Surrey, and the University of Warwick.