Higher Voltage

Ep9. Butler’s Marketing Goes to the Dogs

This spring, Butler University made headlines when they sent care packages from their mascot, Butler Blue III, to the dogs and cats of admitted students. In this episode of the Hashtag Higher Ed Podcast, Kristi Smith, Associate Director of Enrollment Marketing at Butler University, and Michael Kaltenmark, Director of External Relations at Butler University, discuss this innovative approach to yield marketing, the genesis and planning of their dog- and cat-vertising campaign, why they felt confident taking a risk on this unique approach, and what the response has been like from current students, admitted students, and their parents.

Ep8. Bringing the Power of Social Listening to Campus

Dr. Liz Gross joins the Hashtag Higher Ed Podcast to discuss the case for engaging in true social listening, how professionals on campuses can get started with social listening, and the number one mistake most people make when implementing social listening on their campus. She also offers a rundown of some of the more well-known software options available in the market, shares a few of her best practices for getting the most bang for your buck when it comes to installing social listening software on your campus, and peers into her crystal ball to give us a preview of what the future holds in this ever-evolving space.

Ep7. Digital’s New Role in Education Marketing and Outreach

In this bonus episode of the Hashtag HigherEd Podcast, marketing professionals from Temple University, The University of Pennsylvania Wharton School of Business, Peddie School, and Lehigh University discuss branding in higher education, the biggest shift in education marketing over the past decade, the importance of meeting students where they are, why brand ambassadors are the key to marketing authenticity, and more. This audio is from a 2017 Philly Tech Week event hosted by eCity Interactive, titled "Digital's New Role in Education Marketing."

Ep6. Lessons from Temple’s Most Socially Savvy Dean

David Boardman, dean of the Lew Klein School of Media and Communication at Temple University, is no stranger to balancing the personal with the professional on social media. As former Executive Editor and Senior Vice President of The Seattle Times, Boardman was an early adopter of Twitter, using the platform to gather information and broadcast breaking news. In this episode, Dean Boardman talks about the benefits of staying socially engaged as dean, how he’s used Twitter as a tool for recruitment, and what advice he would give other academic administrators considering incorporating social media as part of their professional lives.

Ep5. Influencer Marketing, Ambassador Kits, and Showing Your #TigerPride

Michelle Bartonico, Director of Marketing & Communications at Trinity University, shares how Trinity University is using brand ambassador kits, online and offline, to provide brand swag, facts and figures, and digital assets to alumni, staff, faculty, and students. Michelle shares how the idea of digital and tangible ambassador kits came to be at Trinity, the hidden benefit to Trinity’s process of requesting an ambassador kit, and how Trinity is using user-generated content and social media takeovers to extend the impact of their influencer marketing.

Ep4. Enrollment Management in the Digital Age

Adam Castro, Vice President of Enrollment Management at Bloomfield College, joins the Hashtag Higher Ed podcast to discuss the three biggest changes in enrollment management since he joined the profession, why and how students and parents have become much more empowered in choosing a college, the surprising new inquiry form that Bloomfield College prospective students are using, and more.

Ep3. Princeton University’s Social Media Day

Eva Kubu, Fairy Job Mother and Director of Career Services at Princeton University, joins the Hashtag Higher Ed podcast to talk about Princeton University's Social Media Day, a “campus-wide professional development conference designed to bring together the entire community.”

Ep2. Exploring the Rise of Video Marketing in Higher Education

Gina Benigno, a Video Production Manager at Temple University, joins the Hashtag Higher Ed Podcast to discuss the rise of video marketing, how Temple addresses annual events in new ways to consistently engage its audience, the key to creating authentic video content, and how schools can invest in video marketing without breaking the bank.