Higher Voltage

Shifting Landscapes – The Future of Study Abroad

Inclusive marketing and shifting demographics are reshaping the future of international education, as Kelly Holland of the American Institute for Foreign Study explains.

Got Education? - Reframing the Value of Higher Ed

Kevin Tyler is joined by Lauren Griswold of Boise State University and Chris Nelson of the University of Utah to discuss the collaborative efforts of institutions to reshape the public perception of higher education’s value. Hear strategies for unified messaging, building partnerships and engaging communities to drive enrollment and combat declining trust in higher education.

Start Small, Start With One Place.

Ready to level up your content game? Host Kevin Tyler welcomes guest Brian Piper to discuss how universities can build trust, connect with audiences and thrive in a digital-first world.

Want High Student Satisfaction? Well, Who’s Going to Deliver It?

Host Kevin Tyler welcomes Eddie Francis, principal and brand consultant with Edify Ventures, to discuss the importance of employer branding in higher education. Colleges and universities must focus on talent attraction, talent experience and talent retention while emphasizing the role of leadership in creating a positive workplace culture and the impact of psychological safety on employee satisfaction.

In a Word-of-Mouth Business, No One Shares Average

Host Kevin Tyler interviews branding expert Allen Adamson to discuss the importance of focusing on a clear and distinct mission, rather than diluting the institutional identity with multiple conflicting messages.

No One Asks What Students Actually Want

Kevin Tyler welcomes Catherine Friday, Ernst & Young Oceania’s managing partner for government and health sciences, as they delve into EY’s global findings of student dissatisfaction and how universities must deliver on the value proposition to remain competitive.

It’s Time to Treat Social Media as an Adult

Higher Voltage’s Kevin Tyler welcomes Jenny Li Fowler, MIT's director of social media strategy and recently published author, to discuss her book, “Organic Social Media: How to Build Flourishing Online Communities.” Fowler emphasizes the importance of elevating the role of social media managers and treating social media as a sophisticated industry.

Change and the Future of Higher Ed Marketing

In the first episode of 2024, host Kevin Tyler sits down with Bennie F. Johnson, the CEO of the American Marketing Association (AMA). As a self-proclaimed "marketing kid," Bennie understands the vulnerability of the marketing industry, especially in higher education. During the discussion, Kevin and Bennie address common misconceptions and emphasize the crucial role of expertise in the field.