Episodes

Wednesday Jul 13, 2022
’A Dirty Open Secret’: The Legacy of Racial Inequality in Higher Education - Adam Harris
Wednesday Jul 13, 2022
Wednesday Jul 13, 2022
Adam Harris, a staff writer for The Atlantic, joins the show to discuss the long history of imbalanced support for institutions that enroll high numbers of Black students, the unique legacy of HBCUs, and the role that school rankings play in all of this.

Wednesday Jun 01, 2022
Wednesday Jun 01, 2022
Denise Runge of the University of Alaska-Anchorage joins the show to discuss real ways colleges and universities can help students overcome barriers to access.

Wednesday May 04, 2022
The Cookie-Cutter Quagmire - Aaron Basko, University of Lynchburg
Wednesday May 04, 2022
Wednesday May 04, 2022
The University of Lynchburg’s Aaron Basko discusses his article in The Chronicle about the perils of the generic college.

Wednesday Apr 20, 2022
How To Market Religiously Affiliated Institutions - Jayson Boyers of Rosemont College
Wednesday Apr 20, 2022
Wednesday Apr 20, 2022
Jayson Boyers, the president of Rosemont College, joins host Kevin Tyler to talk about the challenges and nuances of leading and marketing a religiously affiliated institution of higher education.

Wednesday Apr 06, 2022
Making Higher Ed Marketing More Inclusive - Jaime Hunt and Ayana Hernandez
Wednesday Apr 06, 2022
Wednesday Apr 06, 2022
Jaime Hunt, vice president and chief communications and marketing officer at Miami University, and Ayana Hernandez, associate vice chancellor for university relations at North Carolina Central, join host Kevin Tyler to discuss DEI marketing at colleges and universities.

Wednesday Jan 05, 2022
All About NIL - Teresa Valerio Parrot and Jon McBride
Wednesday Jan 05, 2022
Wednesday Jan 05, 2022
Jon McBride of BYU and Teresa Valerio Parrot join host Kevin Tyler to discuss the radical new landscape of name, image & likeness marketing opportunities that is transforming college athletics, and what it means for higher ed institutions of all sizes.

Tuesday Nov 09, 2021
The Great Resignation Hits Higher Ed - Seth Odell and Corynn Myers
Tuesday Nov 09, 2021
Tuesday Nov 09, 2021
The Great Resignation sweeping the nation has people leaving unsatisfying jobs at unprecedented rates. Higher education is, by many anecdotal accounts, being hit hard by this trend. And that hit is coming at precisely the wrong time, as longer-term dips in enrollment dovetail with a broader cultural questioning of the value of a four-year college degree, all of which is exacerbated by a sharp, pandemic-driven decline in incoming freshmen. Seth Odell and Corynn Myers join host Kevin Tyler to discuss why people are leaving their ins of private enterprise, and what higher ed needs to do to retain top talent; all three have left higher ed for agency roles in the last year and a half.

Wednesday Oct 27, 2021
Wednesday Oct 27, 2021
There was a time when the job of college president was a cushy capstone to an ascendant academic career. These are not those times. The job of leading an institution of higher education has never been more difficult, and today's presidents must be masters of strategic communications and operations. Teresa Valerio Parrot and Erin Hennessy of TVP Communications join host Kevin Tyler to talk about what it takes to successfully communicate for – and to – the many constituencies of a higher ed institution.