Higher Voltage

The Great Resignation Hits Higher Ed - Seth Odell and Corynn Myers

The Great Resignation sweeping the nation has people leaving unsatisfying jobs at unprecedented rates. Higher education is, by many anecdotal accounts, being hit hard by this trend. And that hit is coming at precisely the wrong time, as longer-term dips in enrollment dovetail with a broader cultural questioning of the value of a four-year college degree, all of which is exacerbated by a sharp, pandemic-driven decline in incoming freshmen. Seth Odell and Corynn Myers join host Kevin Tyler to discuss why people are leaving their ins of private enterprise, and what higher ed needs to do to retain top talent; all three have left higher ed for agency roles in the last year and a half.

The ”Nearly Impossible” Job of College President - Teresa Valerio Parrot and Erin Hennessy

There was a time when the job of college president was a cushy capstone to an ascendant academic career. These are not those times. The job of leading an institution of higher education has never been more difficult, and today's presidents must be masters of strategic communications and operations. Teresa Valerio Parrot and Erin Hennessy of TVP Communications join host Kevin Tyler to talk about what it takes to successfully communicate for – and to – the many constituencies of a higher ed institution.

Rethinking Prestige and Value in Higher Ed - John Comerford, President of Otterbein University

It's time to forget about rankings and traditional notions of prestige in higher education, says Otterbein University President John Comerford. Instead, he argues for putting students first with courses and programs and partnerships that provide them the education that they actually need, which may not always align with what higher ed has long been selling. 708611

Stories First: Inside UCLA’s Revamped Marcomm Team - Mary Osako

Mary Osako explains UCLA's storytelling-based approach to marketing, and why they hired a Chief Content Officer and a Chief Brand Officer.

The State of Social Media in Higher Ed - Nikki Sunstrum and Tony Dobies

Higher ed social media has never been more critical to marketing efforts than it is now, and that's a good thing.

Increasing the Number and Diversity of College Graduates – Bridget Burns

On this episode of Higher Voltage, we sat down with Bridget Burns, the executive director for the University Innovation Alliance (UIA).  Listen in as Kevin Tyler, Higher Voltage host, and Bridget discussed how the UIA is using data, process mapping, design thinking, and a university alliance to increase the number and diversity of college graduates through a student-focused approach.

How HBCU Marketing Has Changed, And How It Hasn’t – Eddie Francis and Chelsea Holley

Eddie Francis of Dillard University and Chelsea Holley of Spelman College explore how a global pandemic and nationwide calls for racial justice have changed how HBCUs market themselves to prospective students, and ways in which HBCUs were perfectly primed to meet the moment at hand.

Lessons from the Front Lines of #HESM - Anice Barbosa, Liz Gross, and AJ Lopez III

On the latest Higher Voltage, we discuss best practices with three experts who live this every day. Liz Gross, the CEO of Campus Sonar, has compiled answers to all the questions she gets online and at conferences and that she has ruminated on for years, and turned it into a free ebook titled “Fundamentals of Social Media Strategy: A Guide for College Campuses.” Joining her are Anice Barbosa, Digital Marketing Specialist of Wheaton College and AJ Lopez III Assistant Director for Digital Marketing and Social Media of Midwestern State University, who share their best practices, their common challenges, and solutions.