Higher Voltage

Rethinking Prestige and Value in Higher Ed - John Comerford, President of Otterbein University

It's time to forget about rankings and traditional notions of prestige in higher education, says Otterbein University President John Comerford. Instead, he argues for putting students first with courses and programs and partnerships that provide them the education that they actually need, which may not always align with what higher ed has long been selling. 708611

Stories First: Inside UCLA’s Revamped Marcomm Team - Mary Osako

Mary Osako explains UCLA's storytelling-based approach to marketing, and why they hired a Chief Content Officer and a Chief Brand Officer.

The State of Social Media in Higher Ed - Nikki Sunstrum and Tony Dobies

Higher ed social media has never been more critical to marketing efforts than it is now, and that's a good thing.

Increasing the Number and Diversity of College Graduates – Bridget Burns

On this episode of Higher Voltage, we sat down with Bridget Burns, the executive director for the University Innovation Alliance (UIA).  Listen in as Kevin Tyler, Higher Voltage host, and Bridget discussed how the UIA is using data, process mapping, design thinking, and a university alliance to increase the number and diversity of college graduates through a student-focused approach.

How HBCU Marketing Has Changed, And How It Hasn’t – Eddie Francis and Chelsea Holley

Eddie Francis of Dillard University and Chelsea Holley of Spelman College explore how a global pandemic and nationwide calls for racial justice have changed how HBCUs market themselves to prospective students, and ways in which HBCUs were perfectly primed to meet the moment at hand.

Lessons from the Front Lines of #HESM - Anice Barbosa, Liz Gross, and AJ Lopez III

On the latest Higher Voltage, we discuss best practices with three experts who live this every day. Liz Gross, the CEO of Campus Sonar, has compiled answers to all the questions she gets online and at conferences and that she has ruminated on for years, and turned it into a free ebook titled “Fundamentals of Social Media Strategy: A Guide for College Campuses.” Joining her are Anice Barbosa, Digital Marketing Specialist of Wheaton College and AJ Lopez III Assistant Director for Digital Marketing and Social Media of Midwestern State University, who share their best practices, their common challenges, and solutions.

Digital Community-Building in Higher Education - LIVE at CUPRAP 2021

Jamila Walker, Taquinda Johnson, Josie Ahlquist, and Christina Garnett discuss how building digital communities can provide a haven for those working in higher ed, and higher ed social media.

March Madness: Inside Butler University’s ”Cinderella Strategy” - Graham Honaker

How Butler University rose from a small Indiana University to a basketball powerhouse, and how that rise boosted the school's enrollment and endowment. Graham Honaker, co-author (with Jerry Logan) of "The Cinderella Strategy: The Game Plan behind Butler University's Rise to Prominence," joins the podcast to explain.