Higher Voltage

Inside Drexel’s ”Ambition Can’t Wait” Campaign - Craig Kampes and Joe Master

Drexel University's Craig Kampes and Joseph Master dig into the origins, strategy, and execution of the school's "Ambition Can't Wait" brand awareness campaign, which has been the school's marketing backbone since 2016.

How to Market a University – Terry Flannery

Stony Brook University's Terry Flannery joins the podcast to discuss her new book, "How to Market a University"

What We Learned in 2020 That Will Shape 2021: Jenny Li Fowler and Gabriel Welsch

As we turn the page on 2020, Jenny Li Fowler of MIT and Gabriel Welsch of Duguesne University look at the marketing trends and tactics that will prevail in 2021.

Why Higher Ed CMOs Should Be in the Presidential Cabinet – Angela Polec

Angela Polec and Heather Dotchel discuss how marketing strategy and institutional strategy are one and the same, and why CMOs need a seat in the presidential cabinet at higher ed institutions.

Higher Ed Leaders on Social Media - Josie Ahlquist and Walter Kimbrough

Josie Ahlquist, higher ed communication consultant, Walter Kimbrough, President of Dillard University, discuss the importance of university leaders being active and authentic on social media.

Days of Giving and Giving Tuesday – Brittany Shaff and Tim O’Keeffe

With Giving Tuesday just around the corner, we talk about the state of institutional giving in 2020, and the ways that colleges and universities will leverage Giving Tuesday to create their own dedicated days of giving before the fiscal year is out.

Middlebury Magazine’s Digital Pivot – Matt Jennings

Matt Jennings, editor-in-chief of Middlebury Magazine, joins Higher Voltage to discuss the award-winning publication's shift from print-first product to digital-only (for now), and what changes will be permanent.

Higher Ed and Social Media Influencers – Madeline Roberts Pyle and Carly McCarthy Hollowell

In this week's Higher Voltage, we explore the different kinds of agreements and compensation schools offer these students, the guidelines and safeguards they put in place, and the importance of leveraging these authentic voices and their digital savvy to help show prospective students what their life on campus (IRL or virtual) can look like.