Higher Voltage

Angela Polec and Heather Dotchel discuss how marketing strategy and institutional strategy are one and the same, and why CMOs need a seat in the presidential cabinet at higher ed institutions.

Josie Ahlquist, higher ed communication consultant, Walter Kimbrough, President of Dillard University, discuss the importance of university leaders being active and authentic on social media.

With Giving Tuesday just around the corner, we talk about the state of institutional giving in 2020, and the ways that colleges and universities will leverage Giving Tuesday to create their own dedicated days of giving before the fiscal year is out.

Matt Jennings, editor-in-chief of Middlebury Magazine, joins Higher Voltage to discuss the award-winning publication's shift from print-first product to digital-only (for now), and what changes will be permanent.

In this week's Higher Voltage, we explore the different kinds of agreements and compensation schools offer these students, the guidelines and safeguards they put in place, and the importance of leveraging these authentic voices and their digital savvy to help show prospective students what their life on campus (IRL or virtual) can look like.

Higher ed marketers want to portray their schools as diverse and inclusive. But how do they do that in a way that is authentic and doesn't misrepresent the actual makeup of their student bodies? Kevin Tyler and Alice Cheng-McConnell explore with our host, Heather Dotchel on the latest episode of Higher Voltage.

Accessibility in Higher Ed Communications – Alexa Heinrich and Erika Boltz by Volt

Higher ed marketing professionals love a good conference. So how are folks connecting and learning from one another with the traditional conference calendar blown up?